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January 23, 2009 by hunter.
Reebok announced job cuts of 300 workers. An odd part of the article highlights Adidas-owned Reebok’s difficulties increasing market share for US athletic footwear. From 2005-2008, Adidas and Reebok fell from a combined 18 percent to 9 percent market share! I blame their Kool Aid collection. Actually, Adidas/Reebok might fare better when you consider market share of ‘lifestyle’ footwear instead.
Brace yourselves for a bumpy 2009- a shrinking market means less revenue which means companies will take fewer risks on new sneaker designs. To paraphrase (now former) Pres. GWB- ‘Do your patriotic duty and get shopping!’

Posted in Reebok, Business, Pics, Nike, Adidas | No Comments »
January 11, 2009 by hunter.
Last post I wrote about the thousands of shoes that appeared on a Miami highway.
Thankfully, there is a very positive update. A terrific charity, Soles4Souls, offered to collect the shoes and distribute them to people in Haiti. Sneakerheads, take note. This is a charity we should look into if we want to do some good with our sneaker passion. We maintain sneaker collections, yet Soles4Souls estimates that 300 Million people around the world don’t own a pair of shoes.
For more on why Soles4Souls was created and what they have accomplished, check out this video:
If that doesn’t get you in the giving spirit, perhaps this video will.
Now if you’re in the helping spirit and are looking for ways to assist, Soles4Souls offers these suggestions.
Posted in Doing good, Gear, Commentary, Business, Video | No Comments »
June 29, 2008 by hunter.
What does Herzogenaurach, Germany, mean to sneaker fans? Those with a taste for history may know it as the town where Adi and Rudy Dassler started a shoe factory after World War I. They made some great shoes, but a bitter feud developed, and they split to form their own companies, Adidas and Puma. See- Adi Dassler, Adi-das? Thank goodness Puma wasn’t called Rudydas. (According to wikipedia, it was originally called Ruda- blech). Sneaker Wars, written by Barbara Smit, chronicles the history of these two companies.
I haven’t read the book yet, but I have always been interested in this story of two brothers who went on to found my two favorite sneaker brands. This book is sure to be on my summer reading list.
Posted in Books, Business, Adidas, Puma | No Comments »
June 15, 2008 by hunter.
Puma released their 1st quarter earnings for 2008, and they were slightly below analysts’ forecasts. Read the full article here. Also, Adidas reported that first-quarter earnings fell on higher advertising spending. For more financial details, read the Reuters article. Let’s do our part and pick up some new sneakers today!
Posted in Business, Adidas, Puma | No Comments »