You are currently browsing the Sneaks Outta Left Field weblog archives for the day January 23, 2009.
- March 30, 2009: Sneak of the Month (March 2009)
- February 20, 2009: Sneak of the Month (February 2009)
- January 23, 2009: Reebok Reduced
- January 11, 2009: Lost shoes...Found a home
- January 4, 2009: Lost your shoes?
- January 3, 2009: Sneak of the Month (January 2009)
- December 30, 2008: New Year, New Wishes
- December 12, 2008: Sneak of the Month (December 2008)
- November 4, 2008: Sneak of the Month (November 2008)
- October 23, 2008: Missed Opportunity
Archive for January 23, 2009
Reebok Reduced
January 23, 2009 by hunter.
Reebok announced job cuts of 300 workers. An odd part of the article highlights Adidas-owned Reebok’s difficulties increasing market share for US athletic footwear. From 2005-2008, Adidas and Reebok fell from a combined 18 percent to 9 percent market share! I blame their Kool Aid collection. Actually, Adidas/Reebok might fare better when you consider market share of ‘lifestyle’ footwear instead.
Brace yourselves for a bumpy 2009- a shrinking market means less revenue which means companies will take fewer risks on new sneaker designs. To paraphrase (now former) Pres. GWB- ‘Do your patriotic duty and get shopping!’
Posted in Reebok, Business, Pics, Nike, Adidas | No Comments »