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June 29, 2008 by hunter.
What does Herzogenaurach, Germany, mean to sneaker fans? Those with a taste for history may know it as the town where Adi and Rudy Dassler started a shoe factory after World War I. They made some great shoes, but a bitter feud developed, and they split to form their own companies, Adidas and Puma. See- Adi Dassler, Adi-das? Thank goodness Puma wasn’t called Rudydas. (According to wikipedia, it was originally called Ruda- blech). Sneaker Wars, written by Barbara Smit, chronicles the history of these two companies.
I haven’t read the book yet, but I have always been interested in this story of two brothers who went on to found my two favorite sneaker brands. This book is sure to be on my summer reading list.
Posted in Books, Business, Adidas, Puma | No Comments »